Case study
Swoop Airlines was launching in Canada and looking for national reach, with locally specialized messaging
Swoop was looking to connect with budget conscious consumers to generate awareness and excitement around their ultra-low cost flights from four major Canadian markets.
The solution
We targeted travelers near Swoop’s departure and arrival cities to encourage them to consider Swoop for their next adventure.
Swoop partnered with the leading lifestyle voices in Vancouver, Edmonton, Toronto, and Halifax to ensure an authentic and localized voice, with cross country reach.
The Approach
01.
Our publisher’s Instagram posts introduced the airline and linked back to the @FlySwoop handle to tease the program.
02.
Teams attended the press launch in Hamilton which fed social posts.
03.
Contests ran across both social platforms and websites in four key markets, offering participants in each market the chance to win a flight anywhere Swoop flies.
04.
Swoop also tapped into the audience’s sense of exploration and adventure through editorial sponsorships in each market.
The Results
The campaign gave Swoop 4,000 new Instagram followers and 19,128 contest entries.
1.1M
Total impressions
19K
contest Entries
0.47%
Average click-though rate
4K
new @flyswoop followers
3:12
Average Time on site
Contact us
Interested in learning more?
Insights
Case Study: Driving foot traffic to a local business
Watch what the owners of Lovely Pao had to say about the impact blogTO’s coverage had on this hidden gem.
How can creative affect the success of a campaign?
When it comes to display ads, advertisers have about a second to grab audiences’ attention. In that second, the viewer needs to be able to identify the brand as well as the offering…
5 things Suite 66 values about client relationships
Here at Suite 66, we value our clients: we can only be successful if they are. To keep these connections strong, we do all we can to engage our clients and encourage a positive and lasting.